Social Media Marketing For Small Startups

12 June, 2012

Social media is one of the best marketing tools at our disposal right now. With millions or even billions of people present on these networks, they are excellent for consumer-oriented startups that want a market that isn’t restricted by geography. Even then, quite a few entrepreneurs are hesitant about using social media to market their products or services, and they end up losing out on one of the most popular delivery channels of the decade.

Startup Businesses

Managing a small business isn’t an easy task. The owner has to know how to do everything, and has to get his hands dirty on a regular basis. Whether it’s managing accounts, customer relationships, or even employees, you have to juggle with every operational aspect of your business. One of the trickiest of these tasks is creating awareness about your product or service in your target market. Here is where social media makes your life a little easier. It gives you the opportunity to reach out to your prospective clients at zero or very little cost. However, you have to do it right. Otherwise, it just becomes a waste of time, and hence, resources.

Traditional forms of Advertising

Social media aside, there are of course other methods to marketing but those generally require a much larger sum of money, and for most start up businesses, they won’t have access to such funds. Businesses wishing to venture away from social media and use more traditional forms of advertising can opt for loans for business for the necessary capital. Loans for business in Australia are available from banks and private organizations.

Benefits of Social Media

The reason social media marketing is becoming increasingly popular is because of the benefits it entails. Not only does it improve your brand’s awareness among your target market, it also gives you more visibility through better search engine rankings. You save a lot of money by not having to market your product or service through the usual channels, and instead get similar effects for free or at very low costs. This is aside from the networking opportunities and the ability to connect with your market in a more personal way.

Here are some tips to help you get started:

  1. Determine how social media and online marketing channels can help you reach your business goals. Then, prepare a list of social media goals and determine how you can achieve those goals. Once that’s done, start working!
  2. Spend at least an hour every day to work on your business’s social media presence and spread your name around.
  3. Product, team, and event photos are a great way to attract your target market’s attention towards your page. Adding a good description is an excellent way to engage and communicate with your audience.
  4. Blogs, forums, groups, and pages related to your business and target market are excellent channels to communicate with, and to engage prospective customers. Make sure you establish an online presence everywhere and actively comment on discussions and such, but avoid spamming and breaching that community’s rules at all costs.
  5. Setup your own blog and start publishing original, relevant, and helpful content. You can post anything that your customers might find interesting and would want to read.

The bottom line here is consistency. If you are consistent with your online updates, your customers will naturally be attracted towards your website and pages. The more you engage them, the more attention they will give you. Do it right, and you will find yourself catering to a truly global market in no time.

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